DOING BUSINESS IS EASY AT LAND FORCES 2020 A variety of exhibition and participation options are available and, as a centrepiece regional exhibition, the opportunities for business engagement at LAND FORCES 2020 will be considerable. In addition to hosting senior international military, defence, government, scientific and industry delegations from around the world, LAND FORCES 2020 will attract a comprehensive array of defence professionals and trade visitors at all levels. An attractive suite of exhibition, sponsorship and promotional packages has been devised to suit the broad spectrum of business budgets, and to accommodate the varied requirements of diverse businesses, both large and small, that operate in the land defence sector. LAND FORCES 2020 is the business event for everyone in the land defence business! Exhibition space is offered as raw space or shell scheme. Raw space (or custom) stands allow the exhibitor to build, and customise, their own stands to their own individual design, while shell scheme provides exhibitors with ready-built 9 sqm or 3.75 sqm units. National ("country") Pavilions, as well as Specialist ("themed") Precincts, will offer attractive exhibition opportunities, particularly for international small businesses, while LAND FORCES 2020 will also host an Australian Small Business Precinct specifically for small Australian firms. Value-adding sponsorship options are also available to exhibitors, to optimise product positioning, facilitate business engagement and enhance brand awareness. The business value to both exhibitors and trade visitors of participating in LAND FORCES 2020 will be enhanced by the event's own downloadable Smartphone App. This will make it easier to find and reach out to potential customers, suppliers and partners and arrange meetings and briefings. The App also includes an exhibition floor plan, list of exhibitors, conference program, list of seminars, briefings and social events and a diary function that lets you plan your visit to LAND FORCES 2020 in detail.